Problem: Pony wanted to introduce its new line of sneakers and recapture market share from its competitors.
Solution: Digiwaxx formulated a campaign designed to reinforce the urban "old school" appeal of Pony's current sneaker line. Working closely with the client, we utilized custom tools and an aggressive guerilla street team to create awareness for their new line by driving pedestrian traffic into stores carrying their products.
Digiwaxx street team members stenciled erasable "tags" on target city sidewalks, handed out stickers and flyers and put Pony on full blast in New York City and the five boroughs of New York.
It was an incredibly successful campaign, and the client was thrilled with the results.