Spinworld Music Promotion

The Spinworld Music Department (A Division Of Digiwaxx LLC) is a fully functional promotion department that serves as an extension of the Digital Waxx Service. Spinworld successfully utilizes a combination of relationships and consistent follow through with music trendsetters that serve as record breakers globally to meet and exceed our client's goals and expectations.

The Spinworld Music Department covers all areas of music promotion, focusing on mixshow, college, club, online, and every other vital category that reaches music trendsetters across the world to guarantee the creation of a solid base for any artist. Here our promotion tactics range from one-one-one DJ calls to product cross promotions with various DJ's, radio stations, and other key music outlets to gain support and spins on our clients behalf.

Our veteran Spinworld captains are responsible for leading the direction of each project that we undertake. The strength of our captains is the ability to break a new record and immediately create a solid base for it that can then be used to develop extensive marketing and promotion initiatives. Following the initial synopsis on each project, they will outline a plan for maximum exposure and delegate responsibilities to the rest of the promotion team to move forward working your record on a month-to-month basis. The in-house staff is responsible for carrying out the plan crafted by the Spinworld captains and use their relationships and years of music industry experience to gain airplay in select markets and/or targets. It is their insight, coupled with their captains that set the guidelines and execution of your project. As a complete team, they are responsible for communicating with DJ's, Personalities, and Music & Programmers in their selected markets to ensure additional support and airplay.

Our overall vision behind the Spinworld Music Department is to produce tangible results and increase the exposure of each project we lend our expertise to. Even when labeled the hardest record to work according to industry standards, Spinworld still aims to create positive, beneficial results for our clients. This department does exactly that and more.

Why Is Spinworld So Important?
The Spinworld Music Department is a hybrid promotion company that utilizes a combination of various off-line and on-line promotional tactics and outlets to break records nationally & internationally. Specializing in all forms of promotion, from advanced music follow-through to Urban & Rhythmic Radio airplay and audience, our department has developed priceless relationships that create results in both formats. Additionally, our department also concentrates on the"Record Breakers" who ultimately are responsible for introducing the music to the masses first. We compose and execute promotion plans tailored to your projects interests with the objective of gaining national radio airplay by monitored stations (BDS & Media Base). Spinworld works directly with radio professionals including Mixshow Jocks, On-Air Personalities, Music Directors, and programmers to obtain spin detections and rotations at all monitored stations, giving your project the advantage over other songs. Currently there are over 140 urban and rhythmic stations that we service, monitor and call daily.


Digital Waxx Service Follow Up (Music Promotion Base Building)
After servicing your record through the Digital Waxx Service, it is essential to follow through with strategic, individual, outreach to each and every DJ and music trendsetter that downloads your projects music. Our in-house staff is responsible for reaching out to each person individually and creating additional airplay and opportunities for your project. Weather it's an interview, show booking, or drop request, our job is to maximize your songs exposure and create a stronger base by reaching each member personally on your behalf.

Mixshow Promotion
Mixshows are specialty shows that allow DJs to mix records live on the air or submit pre-recorded mixes that are aired on commercial and non-commercial radio. For most records, this is the first tier of breaking records at radio because of the freedom that mixers have to be innovative. Mixshows give DJs the ability to break new records by playing them at an early stage and introducing new music to the masses. Mixshow slots can be as short as 10 minute "Quick Mixes" or as long as 72 hour "Mixshow Marathons", but most mixshows are between 1 and 4 hours. What makes the mixshow format so unique is its freedom. This is still the primary radio format that allows music to be played on commercial radio without dealing with radio programming and/or politics.

What Does The Spinworld Music Department Provide For My Project At Mixshow Radio?
With over 10 years of combined experience, the Spinworld Music department brings unmatched energy and creativity to the mixshow game. By consistently creating new campaigns and using our unique relationships to reach mixshow goals, the Spinworld department has raised the bar for mixshow promotion. Our unique list of services is designed to break records through traditional and non-traditional campaigns to ensure that artists get the proper exposure needed to gain airplay and awareness.

Mixshow Servicing
In addition to digital mixshow servicing, Spinworld delivers both CD and/or vinyl to our 700 plus Rhythmic and Urban mixshow contacts as well as BDS (Broadcast Data Systems) and Media Base. This ensures complete tracking of artist airplay in all formats. For maximum exposure, Spinworld also delivers your record to key mixer conference calls, DJ Organizations, and record pools such as the Technicians, Big Dawg Pitbulls, Heavy Hitters and Mix-show Power Summit affiliates. We also sponsor and service weekly station mixshow meetings.

Radio Servicing
Spinworld provides exclusive access to our Urban and Rhythmic station servicing lists. These lists contain contact information for all key Mixshow Jocks, Music Directors, and Program Directors for both formats.

Rotational Programs
Spinworld provides numerous strategies to work rotational programs for your artist at various Urban and Rhythmic radio formats. Rotational programs are usually arranged with a brand consultant or program director. Certain monitored radio stations exchange a guaranteed amount of spins for promotional items or artist support. For example, purchasing station t-shirts or getting an artist to perform at an event can guarantee a specific amount of spins.

Station Drop Production
Spinworld Promotion offers exclusive access to our radio drop lists and in-house recording studio facility. Our studio is capable of creating high quality drops that we can either digitally service to stations or we can provide mailing labels for your team to service to each station.

Record Calls & Outreach
This is our most important service. Our mixshow team uses its well groomed industry relationships to make follow up calls on a single, 1 to 2 weeks after the record has been sent out to get airplay and feedback from the mixshow community. Our team uses a 6 to 8 week set-up window to judge the productivity of your artists' record and to gauge the next step of your projects' promotional campaign.

Drop Production & Servicing
Spinworld provides an extensive mixshow drop list for our clients. We also service the drops to mixshow DJs as well as station production managers.

Market-to-Market Promotion
The Spinworld team plays a leading role in setting up market-to-market itineraries that allow your artist to create priceless relationships with mixshow jocks and on-air personalities. These itineraries include station visits, mixer lunches and even personal home visits among other grass roots tactics.

Bi-Weekly Reports
We provide bi-weekly reports so you can see the development of your project or single. Our detailed reports are designed to showcase the progress of a record by region, station, and DJ's personal feedback. These reports also help us promote and develop your artist in the best possible way.

Mixtape Promotion
Spinworld has relationships with the vibrant record-breaking mixtape community. This outlet provides a groundbreaking platform for the majority talent nationally and is responsible for beginning the careers of today's most successful artists. It is through our team effort that songs are strategically placed on key mix tapes to increase street awareness of your record.

College Radio Promotion
Spinworld also has extensive relationships with the college radio format. We provide everything from access to our college radio mailing list to providing record calls to each station and or deejay. The relationships that we have with college radio are instrumental in developing awareness within the college community. In many cases, college radio is the outlet through which we build a foundation for a record before embarking on a commercial radio campaign.

We look forward to your future business and helping you break your artist. Please feel free to contact us at your convenience for additional info.

Spinworld Music Promotion/Digiwaxx Media
212.665.8607 x227

Other services include:

  • Digiwaxx Presents – Our compilation mix-tape series is a custom promotional tool, which gives you the ability to brand your product or service in a way that makes a significant and memorable impression.
  • Digital Waxx Service – A purely web-based solution, the Digital Waxx Service allows us to service your music directly to djs and obtain instantaneous feedback.
  • Digital Waxx Record Pool – A tool exclusively for the djs allows users to browse through and download unlimited titles from our extensive catalogue of new and exclusive music.
  • Digiboxx Digital Media Distribution System – Coming to a city near you!! The Digiboxx is a complete media solution which eliminates the need to sit at a computer to purchase music or videos, allowing media to be sampled and purchased on-the-go.